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E/4 Element Fragrance Collection Celebrates Launch

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By: Jamie Matusow

Editor-in-Chief

On April 30, Dorothy (Dor) Lata, founder of E/4 Element Fragrance Collection held a cocktail party at the Inglot Pro Studio in Chelsea Market, Manhattan, to celebrate the brand’s launch in collaboration with Takasago and Inglot. ABA Packaging, which provided some of the stock packaging products for the scents, attended the event. Dor Lata is also the creative director at Bloomberg TV for the U.S. and UK operations.

The E/4 Element Collection was designed by Lata and developed by Takasago. Based on the four elements—air, water, fire, earth—the unisex collection was created so that each fragrance can be worn alone, or strategically layered and/or blended to create a custom scent for each person wearing it. E4 fragrances are available on www.E4fragrance.com and at a variety of Inglot retailer locations, including Times Square and Las Vegas. 

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